Raphael Thys

Web Native Professional:
Ux, IA, UCD, Interaction Design

Opportunity cost has to do with understanding user motivation—why a user will choose to engage with a mobile experience based on the other options at their disposal.

Highlighted by Raphael Thys in The Mobile Frontier: A Guide for Designing Mobile Experiences by Rachel Hinman

Cognitive load has to do with understanding the impact context has on a user’s ability to focus (their working memory).

Highlighted by Raphael Thys in The Mobile Frontier: A Guide for Designing Mobile Experiences by Rachel Hinman

continuous partial attention. Coined by Linda Stone, continuous partial attention is the practice of skimming the surface of the incoming data, picking out the relevant details, and moving on to the next stream.

Highlighted by Raphael Thys in The Mobile Frontier: A Guide for Designing Mobile Experiences by Rachel Hinman

continuous partial attention. Coined by Linda Stone

Highlighted by Raphael Thys in The Mobile Frontier: A Guide for Designing Mobile Experiences by Rachel Hinman

Put simply, what makes mobile difficult (and different) is that people move.

Highlighted by Raphael Thys in The Mobile Frontier: A Guide for Designing Mobile Experiences by Rachel Hinman